Lifecycle Marketing Manager
Owner of end-to-end lifecycle marketing for B2B leads, focusing on moving leads from first touch to closed revenue. Works within the marketing function, partnering closely with Marketing Ops, Sales, and Global marketing teams.
What you'll do
- Design and build nurture tracks and drip campaigns in HubSpot
- Map funnel stages, identify drop-off points, run conversion experiments
- Develop and maintain lead progression and scoring model with Sales
- Plan and run demand-generation campaigns and webinars
- Track and report funnel and campaign performance metrics
What they're looking for
- 4-6 years in lifecycle or marketing automation roles
- Hands-on experience building lifecycle programs in HubSpot
- Proven funnel optimization with measurable improvements
- Experience with lead-scoring mechanisms
- Experience running B2B marketing campaigns including webinars
Skills
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